New Yorkers – always on the hunt for the best ways to look good and feel good – need only turn to NYC entrepreneur and fitness expert Amie Hoff for inspiration, an action plan, and gear to get and keep in shape.

Amie, founder of Hoff Fitness LLC and co-founder of Life2 LLC, has been a New Yorker and fitness expert for over 20 years. An in-demand personal trainer (twice voted Best Personal Trainer by Allure magazine) and nutrition and lifestyle coach frequently seen on TV shows such as Good Morning America and Dr. Oz, Amie added corporate wellness consultant and entrepreneur to her repertoire a few years ago and has seen nothing but success. She was the exclusive personal trainer for the first season of MTV series 'Making the Band' with P Diddy, consults with New York Sports Club in creating innovative classes, has led team fitness challenge programs for companies such as Chipotle, and has been featured in major health magazines including Shape, Fitness and Women's Health as well as the New York Times, Washington Post and Newsweek. When people talk about New York City as the city of energized, go-getters, they definitely have Amie Hoff in mind! Just look....

But back to you and getting your bad self into good shape. Think Amie Hoff and think FitKit. FitKit was designed by Amie to help make getting and staying in shape easier and fun. FitKit - with a special version for 50+, and customizable for any business - includes everything you need for a full body workout, and is easy to take with you wherever you travel. To boot, when you go to www.fitkit.com, you get an enormous Exercise Library showing a myriad of ways to use all the FitKit equipment, get in some cardio, and then stretch for a cool down. 

Fit Kit - Total Fitness In a Kit. Awesome! Who doesn't need that?

Now back to Amie - a quintessential and inspiring Only In New York success story. Amie came to New York City right out of college with her sights set on being an actress. And that she was. And a hand model, and a stunt double (yes, a stunt double. Think Emma Thompson in Angels in America), and a personal trainer. As Amie made her way through the head shots, casting calls, and call backs of the NYC acting world she continued to build up her fitness industry knowledge and experience, in the process finding her way to what became her passion - helping people enjoy life and find greater happiness through physical fitness.

In 2011, after years of helping her clients achieve their fitness goals and appearing on TV as Health and Fitness expert, Amie started to design FitKit as a way to help even more people feel good, look good and enjoy life more. As with every overnight success story, Amie's path has been filled with years of dedication, risk taking, and hard work - her preternaturally and perpetually positive attitude holding her true through the nerve-wracking reality of the entrepreneur life. 2015 was a breakthrough for Amie - and her sister Beth, the other half of the FitKit dynamic duo. Since then FitKit has been a go-to corporate gift (think NBA) and Amie has become a top speaker at wellness conferences around the country. Amie is proof positive that in New York City when you work hard and dream big, dreams do come true.

 Go Amie! You make New York City proud.